Inspiration & News
THE DESIGN PROCESS
These are the designs shown, and then ultimately, the design chosen. I wanted each visual direction to effectively communicate tenets we had agreed on in the brand book, but from different angles.
The Chosen Direction
Naming, product descriptions, componentry, design and branding.
Concept Gillian Schwartz | Photography Coliena Rentmeester | Styling Samantha Traina | Makeup Christy Coleman
COLLATERAL, MARKETING, MESSAGING DESIGN
Creative direction, sourcing, packaging design, copywriting, naming.
Bumble Curl Conscious Redesign
BEFORE AND AFTER CONSULTING
After our work and consultation on the brand, Etienne Aigner moved forward with a Fall Campaign that embraced the stronger, more chic, confident articulation of the brand. Before and after to follow.
Kate + Jack Spade
Concept Gillian Schwartz | Photography Tine Tyrell | Styling Catherine Newell Hanson | Model Annabel Tsaboukas
Hotel & Restaurant
THE JANE HOTEL
The Jane Hotel, along the Hudson River, is filled with a rich history and kooky elegance…faded maybe- even probably- but elegance nonetheless. The direction for the hotel was that it was founded by a psychedelically ravaged, fabulously wealthy Cesar Ritz-type. He grew up in India, bought the Jane, and ultimately loses it. But, his sophisticated, slightly nutty sense of luxury and service is left embedded in the hotel’s DNA. The graphics take cues from disparate sources, as if the hotel had been redesigned incompletely several times.
Rosemary’s was opened by Carlos Suarez in the West Village of Manhattan. With a garden on the roof, close relationships with farmers who supply the ingredients, and a lovely sense of community, Rosemary’s has become exactly what Carlos envisioned– a neighborhood hub serving fresh, rustic italian fare. The branding celebrated his idea of community incubator, through green house imagery- illustrations of plants growing under bell jars and even upturned wineglasses. I wrote the tagline “Ogni Occasione, Tutti le Occasioni”, which means- basically- all occasion.
THE STANDARD PLAZA GRILL
The Standard Plaza Grill is one of quite a few separate dining establishments situated at the base of the Standard Hotel on Manhattan’s High Line. Nestled around a wood burning oven, the warm weather only grill is home to summer-long chefs-in-residence who create different menus per summer. The joyful outdoors concept led to the creation of these illustrations of frolicking naked figures. These were used on all the collateral created for the restaurant.
This iconic brown stone was built in 1848, as Lafayette Street emerged as one of the most fashionable streets in New York City. Lovingly restored in 2006, Lafayette House offers marble fire places, deep soak bathtubs and lush outdoor spaces. The identity was created to be as discreet, historic, and comfortable as the hotel itself.